Antreem
Reflecting the company values in its website…easy goal, hard journey 🙂
Year
2018
Industry
Web agency
Role
UX & UI designer
Team
Developers, UX designer, Ui designer. Team by Antreem
The goal
Imagine having to design your own company’s website. Your “clients”? Well, in this case, the top management! No external clients, no precise briefs, just a clear goal: to capture the company’s mood. And as you well know, internal projects can be much more insidious than those for external clients…
What’s the main challenge? Perfection. When you design for yourself, the bar is raised sky-high. And then there’s the desire to best express the company’s soul: customer focus, a young and dynamic team, clear and direct content. A great mix, don’t you think?
The process
Discover
benchmark
The most important part of the analysis phase was the search for competitors. Antreem is not strictly a web agency, but neither is it an IT company. Antreem deals with service design and provides a 360° service, from business analysis to development and maintenance. So I went looking for companies in the same market segment with which to compare Antreem.
navigation flow
We combined all the collected knowledge of co-working using a Navigation map technique. We designed the navigation map of the as-is service. We know that the rules for designing good navigation are:
- Prioritize consistency
- Design clear interactions
- Avoid deep navigation
- Design for responsive compatibility
We decided to focus on clear interaction and designed mobile-first.
Design
concept, wireframe and mockup
After designing the wireframes of the templates for the homepage and internal pages, we designed a moodboard and a colour palette. After that, special attention was given to the copy, illustrations and icon set.
style guide and brand book
From the design of the website came the updating of the entire company brand identity and consequently the brand book.
