Elena | 28-01-2022
UX, UI designer
Developers, UX designer, Ui designer. Team by Antreem
The customers were my bosses and this is the company website. It is always difficult to design for yourself because you aim for perfection. The aim was to express the company mood: attention to the person, a young and dynamic company, straightforward content.
The most important part of the analysis phase was the search for competitors. Antreem is not strictly a web agency, but neither is it an IT company. Antreem deals with service design and provides a 360° service, from business analysis to development and maintenance. So I went looking for companies in the same market segment with which to compare Antreem.
We combined all the collected knowledge of co-working using a Navigation map technique. We designed the navigation map of the as-is service. We know that the rules for designing good navigation are:
- Prioritize consistency
- Design clear interactions
- Avoid deep navigation
- Design for responsive compatibility
We decided to focus on clear interaction and designed mobile-first.
CONCEPT, WIREFRAME AND MOCKUP
After designing the wireframes of the templates for the homepage and internal pages, we designed a moodboard and a colour palette. After that, special attention was given to the copy, illustrations and icon set.
STYLE GUIDE AND BRAND BOOK
From the design of the website came the updating of the entire company brand identity and consequently the brand book.