ROI and user experience
ROI and user experience June 7, 2021 Elena Venieri In fact, every time I find myself talking about my work and telling people about my role, I find myself having to explain not only what I do, but more importantly what it is for. As a user experience designer, I feel like I have to […]
Tell a story. Storytelling that drives the user
Tell a story. Storytelling that drives the user March 25, 2021 Elena Venieri Stories inspire, motivate and trigger the imagination. Stories have always been a part of human life, ever since prehistoric times when stories were told on cave walls. And they continue to capture the attention of the listener to this day. While stories […]
We forgot the elderly. A UX tailored to boomers and seniors
We forgot the elderly. A UX tailored to boomers and seniors May 10, 2021 Elena Venieri “There were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or […]