Elena
I'm a senior UX designer
who finds hikes and tortellini equally inspiring.
who finds hikes and tortellini equally inspiring.
Crafting seamless experiences is both my Job and my Passion!
I'm on a mission to tackle problems before they even realize they're problems, adding a touch of UX magic to make the world a tad better. Join me in turning trails into intuitive journeys, and let's transform challenges into delightful solutions together!
I'm on a mission to tackle problems before they even realize they're problems, adding a touch of UX magic to make the world a tad better. Join me in turning trails into intuitive journeys, and let's transform challenges into delightful solutions together!
Work
What I’ve been up to
cefla
Easy access
An app to integrate system diagnostic, customer care, certificate of installation provision, manual/faq area. In the medical industry.
time of work
Alkemy
NSR
Antreem
Emakina
EPAM
Alkemy
Milan, 2013-14
Alkemy
My first communication and marketing campaigns (newsletter, affiliation banner and social campaign), built with photoshop, html5 and css3. national and international clients who took me out of the university classroom.
NSR
Rome, 2014-16
NSR
A two-year stint as a consultant in the fintech industry, leading the visual aspect of 360° portfolio management tools. From design to development, from Illustrator, to css and html.
Antreem
Imola, 2016-2021
Antreem
Starting out as a UI designer, here I discovered my love for usability and user experience. My experience as UX designer grew in projects in the Fintech industry and the service world. Website, app and, most of all, intranet.
Emakina
Bruxelles, 2022-2023
Emakina
A quantum leap from provincial IT company to international web agency in the heart of Europe. I mainly took part in projects in the insurance and tourism industry, designing website usability: user flow, wireframes, informational architecture…
EPAM
Bruxelles, 2023
EPAM
When Emakina was absorbed into EPAM, I found myself a colleague of another 60000 employees. Projects with a capital P, cross-world teams and multiculturalism as a beacon in the night.
visit qatar
Multiplying visitors
The rebranding of the website to give the user a taste of the delights of visiting Qatar and all its hidden gems, with a focus on usability.
corteva
Digitise a service
A global company, whose value lies in the connection between employee and customer, with the scope to bring the its business into digital age.
aviat
Building for the lasts
I had the pleasure of leading the communication revamp of Aviat, a non-profit that helps the people of Togo redeem themselves and for medical care. An attractive, updated and multilingual website.
rekeep
A design system that stands
Where the effective and trouble-free work of employees is the priority. Usability, flows and design system are mixed together for a great result.
prometeia
A risk simulator
Improving the usability of a financial risk simulator to gain the best experience as possible.
antreem
A bold and consistent identity
Designing the company website that reflect the key value of the company itself. A human centric design, a design system that stand.
finantix
Scalating usability
An international provider of financial services, asking us to redesign service to sign up for personal insurance. A usability study, 2 visual concepts, and some proposing evolutions.
crif
A consistent interface
Rethinking the visual appeal of a Windows tool for a leader in the provision, management, and operation of credit bureaus worldwide.
cms cruise
An audit for the tourism
An audit about UX for the website of CMS cruise. How to explore and prioritise quick wins and mid-term improvements?
A WORD OF THANKs
This was a team effort
I'm fortunate to have worked with some truly incredible people. From distinguished PhDs, to early pioneers of the internet, to future household names. I’m humbled to call such remarkable people my friends and collaborators. None of this would’ve been possible without them.
da riadattare
da riadattare
Writing
UX what? Notes from the field
The Most Important Change You Can Make Of Your 4 Most Popular Webpages
Every website has a homepage, and depending on what you do in your business, this page will look completely different. But one thing that is always present is the words you use at the top of the page, in the above-the-line.
The brand is also user experience
We are all familiar with branding because it is a concept that has been in place since people started buying and trading goods, but do we know it in its more modern meaning, which has evolved in the digital age?
ROI and user experience
In fact, every time I find myself talking about my work and telling people about my role, I find myself having to explain not only what I do, but more importantly what it is for. As a user experience designer, I feel like I have to constantly persuade potential clients and stakeholders of my work.
Tell a story. Storytelling that drives the user
Stories inspire, motivate and trigger the imagination. Stories have always been a part of human life, ever since prehistoric times when stories were told on cave walls. And they continue to capture the attention of the listener to this day.
We forgot the elderly a ux tailored to boomers and seniors
There were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050.
Accessibility. A world within everyone's reach
Tim Berners-Lee, the creator of the world wide web said: ‘The power of the Web is in its universality’. Since its beginning we have strived to make as much information as possible connectable. In a speech he presented at the W3C meeting, London, 1997/12/3...
Creativity can be learned
Have you ever been faced with a blank sheet of paper and not known what to write, or faced with a problem but not found a solution, or faced with a gift but had no ideas? So many people find themselves in these situations every day and conclude by saying that they are not creative.