Wiki tourist app
A bold and consistent identity to discover little towns in Italy
Prometeia, a risk simulation tool
Improving the usability of a financial risk simulator to gain the best experience as possible.
Finantix, scalating usability
An international provider of financial services, asking us redesigning service to sign up for personal insurance. A usability study, 2 visual concepts, and some proposing evolutions.
The brand is also user experience
User experience is one of the 3 cornerstones of the brand experience. Together with visual identity and tone of voice.
ROI and user experience
ROI and user experience June 7, 2021 Elena Venieri In fact, every time I find myself talking about my work and telling people about my role, I find myself having to explain not only what I do, but more importantly what it is for. As a user experience designer, I feel like I have to […]
Tell a story. Storytelling that drives the user
Tell a story. Storytelling that drives the user March 25, 2021 Elena Venieri Stories inspire, motivate and trigger the imagination. Stories have always been a part of human life, ever since prehistoric times when stories were told on cave walls. And they continue to capture the attention of the listener to this day. While stories […]
We forgot the elderly. A UX tailored to boomers and seniors
We forgot the elderly. A UX tailored to boomers and seniors May 10, 2021 Elena Venieri “There were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or […]
Accessibility. A world within everyone’s reach
Accessibility. A world within everyone’s reach April 6, 2021 Elena Venieri Tim Berners-Lee, the creator of the world wide web said: ‘The power of the Web is in its universality’. Since its beginning we have strived to make as much information as possible connectable. In a speech he presented at the W3C meeting, London, 1997/12/3, […]
Creativity can be learned
Creativity can be learned March 29, 2021 Elena Venieri Have you ever been faced with a blank sheet of paper and not known what to write, or faced with a problem but not found a solution, or faced with a gift but had no ideas? So many people find themselves in these situations every day […]
UX is not a before/after image. The process you don’t expect
UX is not a before/after image. The process uou don’t expect March 12, 2021 Elena Venieri Sooner or later I’ll open my Instagram profile, where I’ll talk about UX and so every now and then I find myself thinking about what kind of posts I want to write, how to set them up visually, what […]